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How well are racing clubs doing in marketing their product?

And do music companies, movie companies and concert promoters know how today’s new generation of horse racing fans are also their consumers?

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Why Black Caviar is The Horse That Stops A Nation.

And how some in the UK still have doubts about the black mare’s greatness.

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Are jockeys truly the great swordsmen some claim them to be?

Or are they just shooting blanks with a blunt knob?

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The Empire Strikes Back.

And Hong Kong trembles as it sees “Darth” Ferraris smile.

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Where are tipsters leading racing fans?

Could it up the proverbial garden path?

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Where’s Wally?

And what does he actually do?

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