BRAND CHANNEL

Though we believe that LVMH in Greater China has made a mess of its very creative Hennessy Artistry series through working with a gawdawful promoter, the company has won us over with their Nowness site.

Taking a leaf from it’s English Nowness site, they have taken this strategy and made it all Chinese.

Plus, instead of cloning the English site, the Chinese Nowness will have content relevant to its consumers in China.

Why the move into the online world?

WSJ

Though sales of luxury items have a healthy market in the country, things have plateaued off and, like every other company, LVMH is now looking at tapping into a cool, new consumer base with a cool new site.

And with its creativity and off-beat visuals, provocative content and offering up everything new and Now to China’s creative community, NOWNESS has made its way to China.

How long the censors will let it be without meddling is the question.